Consumers live by the fads that marketers make up in the shower. Every consumer must have, as essential to his being, what until recently did not exist. Advertisers portray the new as indispensable, and consumers mistake their greed for need. Nothing can be a need that most of humanity lived without. Nor unless you think of it by yourself, without the aid of advertisements.
Consumers Mistake the New for the Necessary
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Mr. Stanley’s Aphorisms and Paradoxes are outstanding examples of the long-form aphorism... inevitably studded with discrete individual aphorisms that could easily stand on their own. 
-James Geary, author of The World in a Phrase: A Brief History of the Aphorism
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